A client recently asked, “How do I author an digital book?” Great question! I thought more of you would be interested in the answer.
Here are my 5 steps to defining and authoring an digital book.
Step 1: Define What You Know
Are you an expert in your industry? If so, you might already have all the materials needed to compile an digital book. If you donâ€™t have the material make a list of all the possible ways that your products, services and knowledge can benefit your readers.
People buy things that help them avoid pain. We are hard wired and driven to avoid pain and gain pleasure. These two simple things control our life! Show your reader how you can help them do one or the other or better yet both.
Step 2: Define Your Market
We all have a lot of potential prospects that can afford our services and products, but finding your “target market” is to identify those who are hungry for your services and products.
And remember step one, you are helping them eliminate pain or find pleasure not reciting your product and service features. Let them know how your knowledge and skills will help them.
Step 3: Define & Elaborate Your Qualifications
Once you have identified your best target market, the one that is starving for the very thing that you exceed at, this is where you place your status as the expert.
Your proficiency is your knowledge. Your ebook allows you to show it off in style. When you understand what makes your readers business excel and show them how to use you and your knowledge to be superior youâ€™ll construct emotional identification with your target market.
You will be able to communicate with your readers about their problems | pain in a manner that is credible. The more you communicate, the more your audience will trust you and want to do business with you.
Step 4: Define Your Position As An Expert
Are you a speaker, professional practitioner, adviser, consultant? If youâ€™ve written articles about your specific area of expertise or if you help clients solve painful problems â€“ you have an digital book in you. Now you must let your target audience know it.
A digital book tells people about your expertise and adds credibility to your services. It will help you brand your as a specialist in your industry.
Adding “Author” to your title could open doors for radio and television, newspaper or magazine interviews. All are free and have a much higher impact than paid advertisements.
Send producers, writers, editors, even show hosts and reviewers a free copy. There is no guarantee theyâ€™ll call you but when they do you will have the credibility to face their questions.
Which leads to the final step…
Step 5: Define Your Audience
Do not waste time, money and energy targeting an audience that is in no way your client. An digital book for pets would have no impact being marketed to an audience interesting in toy tin collectibles.
Spend your time marketing to an audience that you can flip from reader to client. Create a reader profile by asking yourself, “Who will read my digital book?” If you expect to sell it ask yourself “Who will buy my digital book?”
Remember avoid saying “everyone.” Just because you have authored an digital book about better health (and we all need better health) not everyone is interested in reading about it which also means not everyone is seeking such an ebook. Define your audience and market directly to them.
While these five steps appear to be simple they are not easy.
Final Advice To Authors Interested In Writing An Digital Book Or Digital Book Series
Your digital book has two purposes 1) to educate consumers, small businesses and entrepreneurs on your field of expertise and 2) to market you to potential clients via viral marketing.
Instead of one book, letâ€™s think series. Being the expert that you are youâ€™ll never run out of material!
Your audience today is Internet savvy. They love the Web. They love to surf it. And they know how to use it to seek out specific information. Many of you have the information that 1000s are looking for. Use your expertise and author an digital book.
It is our hope that these 5 steps have helped and answered your questions about digital publishing. It is also our goal that in using the 5 Steps to Authoring an Digital Book you will be empowered to write and publish an ebook that will add credibility to your name and business.
Donâ€™t wait – start living your dreams of being an author today! The journey has or will require considerable amount of time and energy – we respect that – sam101.com wants the digital publishing experience to be dynamic for you! We would be honored to work with you to create this extraordinary marketing tool.
Copyright Diane Carter, 2005. All Rights Reserved