There are many businesses, which are successful at selling. They hire good salesmen and they sell a lot of products. Small business owners are often not good at selling and good salesmen are expensive not to mention hard to find. Turning the process around and becoming customer and market oriented is a good alternative. I, personally, hate selling and I am more comfortable with this style of approach and I am convinced it’s more efficient.
So if you’re not going to sell, your first step is to find people who need your product or service. For some businesses, huge numbers of groups immediately come to mind and for others; it is an effort to come up with half a dozen. It’s a good idea to review the following questions and take your time to answer them as honestly as possible, this will help you understand more clearly who your potential customers are and why they need what you have to offer.
Again take your time and be honest, no one will see the list but you. By the way, if you answer these questions in 3-minutes youâ€™re not exploring all your options.
Ask yourself the following questions:
â€¢ What is my product or service used for – who does that?
â€¢ How is it used – who uses it that way?
â€¢ When is it used – who uses it then?
â€¢ Where is it used – who uses it there?
â€¢ Why is it used – who uses it for that reason?
â€¢ Who else supplies it – who buys it from them?
â€¢ How else can use it – - who uses it that way?
â€¢ When is it used like that – who uses it then?
â€¢ Where is it used like that – who uses it there?
â€¢ Why is it used like that – who uses it for that reason?
â€¢ Who else supplies it for that purpose – who buys it from them?
Creative Coach & CEO, sam101.com
If your logo doesn’t represent your company anymore – think extreme makeover. Are you sending mixed messages that confuse your target? Why continue to tie your company to a brand image that doesnâ€™t represent your message? If you want to have a no obligation conversation about your logo, contact me today.