sam101.com|Sales, Advertising and Marketing

Hey, are you looking for a holiday in 2008 that you can do a promotional tie-in with? If so, check out this list and plan now!

New Years Day 1/1
Bath Safety Month 1/1
Japanese New Year 1/1
Last Day of Kwanzaa 1/1
Blood Donor Month 1/1
Book Blitz Month 1/1
Business & Reference Books Month 1/1
Careers in Cosmetology Month 1/1
Crime Stopper Month 1/1
Prune Breakfast Month 1/1
Retail Bakers Month 1/1
Soup Month 1/1
National Tea Month 1/1
Diet Month, Fat-Free Living Month, Lose Weight & Feel Great Month 1/1
Eye Health Care Month 1/1
Gourmet Coffee Month 1/1
Hobby Month 1/1
National Clean your Computer Month 1/1
Oatmeal Month 1/1
Poverty in America Month 1/1
Pizza Week 1/7
School Crossing Guard Week 1/8
Martin Luther King Day 1/15
Inauguration Day 1/20
Republic Day-India 1/26
Black History Month (African American) 2/1
American Hearth Month 2/1
American History Month 2/1
Cat Health Month 2/1
Cherry Month 2/1
Children’s Dental Health Month 2/1
Chocolate Month 2/1
Dental Month 2/1
Embroidery Month 2/1
Freedom Day 2/1
Friendship Month 2/1
Grapefruit Month 2/1
Library Lovers Month 2/1
Pet Oral Health Month 2/1
Snack Food Month 2/1
Weddings Month 2/1
Wild Bird Feeding Month 2/1
Work Eye Safety Awareness Month 2/1
Groundhog Day 2/2
Superbowl Sunday 2/4
Potato Lovers Month 2/1
Child Passenger Safety Awareness Week 2/11
Valentine’s Day 2/14
Canada Flag Day 2/15
Pancake Week 2/18
Chinese New Year 2/18
Presidents Day 2/19
Mardi Gras 2/20
Ash Wednesday 2/21
Lent 2/21
Polar Bear Day 2/27
Disabilities Awareness Month 3/1
Furniture Refinishing Month 3/1
Irish-American Heritage Month 3/1
Music in our Schools Month 3/1
National Chronic Fatigue Syndrome Awareness Month 3/1
National Craft Month 3/1
National Nutrition Month 3/1
Healthcare Diversity Month 3/1
National Women’s History Month 3/1
Peanut Butter Lovers Day 3/1
Purim 3/4
Problem Gambling Awareness Week 3/5
International Women’s Day 3/8
National Spring Fever Week 3/10
Daylight Savings Time Begins 3/11
Brain Awareness Week 3/12
St Patrick’s Day 3/17
Poison Prevention Week 3/18
Vernal Equinox 3/21
National Cleaning Week 3/25
Frozen Food Day 3/30
National Car Care Month 4/1
Counseling Awareness Month 4/1
April Fool’s Day 4/1
Foot Health Awareness Month 4/1
Frog Month 4/1
Garden Month 4/1
Guitar Month 4/1
National Humor Month 4/1
Mathematics Education Month 4/1
Palm Sunday 4/1
National Kite Month 4/1
National Poetry Month 4/1
Stress Awareness Month 4/1
Welding Month 4/1
National Peanut Butter and Jelly Day 4/2
Passover 4/2
Good Friday 4/6
National Garden Week 4/8
National Licorice Day 4/12
Tiger Week 4/13
Holocaust Rememberance Day 4/15
National Volunteer Week 4/15
Library Week 4/15
Income Tax Day 4/16
Astronomy Week 4/16
National Wildlife Week 4/21
Astronomy Day 4/21
Picinic Day 4/22
Administrative Professionals Day 4/25
Arbor Day 4/27
Better Sleep Month 5/1
Egg Month 5/1
Older Americans Month 5/1
Candy Month 5/1
Dairy Month 5/1
Cinco De Mayo 5/5
Teacher Appreciation Week 5/7
Wildflower week 5/7
National School Nurse Day 5/9
National Hospital Week 5/10
Mother’s Day 5/13
Mother’s Day 5/14
Peace Officers Memorial Day 5/15
Malcolm X Day 5/18
Safe Boating Week 5/19
Emergency Medical Services Week 5/20
Memorial Day 5/28
Fresh Fruit and Vegetable Month 6/1
Gay and Lesbian Pride Month 6/1
Iced Tea Month 6/1
Rose Month 6/1
Turkey Lovers Month 6/1
Zoo and Aquarium Month 6/1
American Beer Month 6/1
Flag Day 6/14
Juggling Day 6/16
Gay Pride Week 6/17
Father’s Day 6/17
Summer Solstice 6/21
Shavuot 6/22
Canada Day 7/1
Blueberry Month 7/1
Hot Dog Month 7/1
Ice Cream Month 7/1
National Park & Recreaction Month 7/1
Peach Month 7/1
Catfish Month 7/1
Independence Day 7/4
Running with the Bulls 7/6
Bastille Day 7/16
Chrysanthemum Day 7/18
Salad Week 7/25
Eye Exam Month 8/1
Chicken Month 8/1
Watermelon Day 8/3
Friendship Day 8/5
National Aviation Day 8/19
Classical Music Month 9/1
Coupon Month 9/1
Honey Month 9/1
Jazz Month 9/1
Little League Month 9/1
National Hispanic Heritage Month 9/1
National Hunting and Fishing Month 9/1
Apple Month 9/1
Book Month 9/1
Labor Day 9/3
Grandparents Day 9/9
Ramadan 9/13
Donut Day 9/14
National POW/MIA Recognition Day 9/21
Yom Kippur 9/21
Oktoberfest 9/27
Computer Learning Month 10/1
Country Music Month 10/1
Dessert Month 10/1
Dinosaur Month 10/1
German American Heritage Month 10/1
National Cookie Month 10/1
Pasta Month 10/1
Vegetarian Month 10/1
Seafood Month 10/1
AIDS Awareness Month 10/1
Columbus Day 10/12
Bosses Day 10/16
United Nations Day 10/24
Navy Day 10/27
Halloween 10/31
Peanut Butter Lovers Month 11/1
National Chili Month 11/1
Marine Corps Day 11/10
Veterans Day 11/11
National American Teddy Bear Day 11/14
National Game & Puzzle Week 11/18
Thanksgiving Day 11/22
World AIDS Day 12/1
National Tie Month 12/1
First Sunday of Advent 12/02
Saint Nicholas Day 12/6
Pearl Harbor Rememberance Day 12/7
Hanukkah 12/15
Wright Brothers Day 12/17
Christmas Eve 12/24
Christmas Day 12/25
Kwanzaa 12/26
New Years Eve 12/31

Diane Carter, sam101.com

Where Is Your Receipt?

To learn more read Jeffery Gitomer’s new book titled: Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success.

http://www.amazon.com

An excellent read and a great gift too.

Diane Carter, sam101.com

Passion and enthusiasm are contagious. I know from personal experience that clients buy your excitement, your passion and your belief in your products and services. Your cause becomes their cause.

True belief fuels success, builds empires, people listen to them and invest in them. True believers are effective spokespeople!

So I ask again, are you a true believer?

Diane Carter, sam101.com

The Small Publishers Association of North America (SPAN) is a terrific resource.
http://www.spannet.org/

Publishers Marketing Association is also another huge resource and offers many perks for members.
http://www.pma-online.org/

Each of these services requires a small annual membership fee, which isn’t a bad investment for those serious about publishing.

Diane Carter, sam101.com

To learn more about you and your company read Tom Peters book titled: The Brand You 50: Or : Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion!

http://www.amazon.com/Brand-You-Transform-Distinction-Commitment/dp/0375407723/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1195665534&sr=1-1

An excellent read and a great gift too.

Diane Carter, sam101.com

Customer testimonials are far greater than anything you can say to successfully urge potential clients to purchase. If you have them, use them! If you don’t have them, get them. Contact your top clients and ask, politely, for a testimonial that you can use and add to your website or blog.

Diane Carter, sam101

Study your competition to learn about them and their approach in reaching their target market, which could be your target market. Research, read about and discover facts concerning the ten of your nearest direct and indirect competitors. Everyone has competitors, both electronic and “brick and mortar,” studying them will also reveal their strengths and weaknesses.  Use this information when reviewing and planning your approach to the marketplace.

Consider starting a file containing your competitions advertising and promotion materials including their pricing strategies when available.

Reviewing these items will give you an idea of how they think, a glance at their strategies, how often they advertise, what type of promotions they sponsor, how they position their products and services, including where they place their advertising and marketing efforts to gain exposure for their brand, products and services.

By making these assessments they will expose amazing ways to help you keep your business ahead of the game.

Diane Carter, sam101

Do you have a digital book to market? Consider a promotional tie-in with another author that is promoting a digital book that compliments yours.

Encourage the formation of a authors fan club. Supply them with promotional material including banners for their blogs and websites. Start a forum on your site for a book discussion.

Look at the packaging and marketing that went into the book “The Secret.” Which in the long run isn’t a secret at all but just new packaging and promoting for an old but wise idea.

Diane Carter, sam101

Earl Nightingale said, “You are not what you think you are.”

Ralph Waldo Emerson said, “A man becomes what he thinks about all day long – you are not what you think you are, but what you think, you are.

So what do you think about all day long? What do you think about your business? Your products? Your services?

James Allen authored a book entitled “As A Man Thinketh.” You can download a free copy (after you register with the site) here http://www.asamanthinketh.net/download.htm or you can contact me requesting a copy and I’ll send it to the email address you provide.

Either way – read it!

Diane Carter, sam101

We all want more turkey and some taters but when it is all said and done remember to save room for pie!

Happy Thanksgiving
Diane Carter
Sam101.com