Scott Stratten is the president of UnMarketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you.
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There are literally hundreds of ways to get a return on investment from online marketing. What really matters is that you choose the best methods that will work for your specific product or website. The first thing you will want to think about is whether you will be investing your own time or leveraging other people’s time and expertise. Hold up, though. Before you consider either option, remember to set up your tracking.
If you’re not tracking where your sales come from, how do you know which methods of online marketing are working and which ones are not? When it comes to getting ROI on anything, it is essential to know what investments yield a return. All forms of marketing have a certain element of trial and error. The real mistake comes from repeating these errors as a result of not tracking your success…or lack thereof. Whatever you do, be sure to use tracking URLS and set up your Google Analytics.
Now, for those who do not have a lot of cash to spend but have all the time in the world, consider investing ‘time’ by doing simple forms of SEO work for yourself. Write articles with back links to your website. Participate in relevant forums to your industry with back links. Answer questions on YahooAnswers or AnswerBag – again, be sure to embed your back link. Remember, every back link should be done with tracking URLS.
Tracking URLS such as bit.ly provide customized links that give you the stats on where and how often your links are clicked. Of course, while all of this will eventually yield a return on your time invested, it will take much time and effort before you will see the results. The best way to get ROI from online marketing is to leverage other peoples’ time and expertise.
I’m talking about outsourcing. Outsource the services of those who are good at writing unique, search engine optimized articles. Outsource the services of professional online marketers who know the ins and outs of pay-per-click and pay-per-view advertising. Trying to figure out these methods by yourself will end up costing far more time and money in the long run. Focus instead on leveraging other peoples’ efforts into local online marketing options for your company. When you invest in leveraging other people’s time and expertise while making sure to track what works and what doesn’t, you will undoubtedly get a return on investment.
Contributed by Ryan Chaffin, currently a college student majoring in Business Marketing. He loves anything technology, internet, and social media related along with sports and health & wellness. You can find Ryan on Twitter (@ryanchaffin).
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Sasha Strauss, CEO of brand strategy consulting firm Innovation Partners, talks about how he used LinkedIn to hire everyone in his agency – through trusted referrals.
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Rick Murray
President, US, and Global Chair, Digital
Edelman Digital
Rick Murray has been directing Edelman’s global approach to digital communications since 2005. He spoke with eMarketer’s Jeffrey Grau about how retailers can learn and grow from customer criticism on social media sites and the need for them to adapt to the dynamics and challenges of the social Web.
eMarketer: Should retailers fear negative buzz online?
“I’m not sure that retailers or any brands have anything to fear from negative buzz online. The question is, what can you learn from it and how can you grow from it?”
[via: emarketer.com]
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Most brand followers report increased purchase intent
Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followers feel more inclined to purchase from the brands they are fans of.
More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.
[via emarketer.com]
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The team over at JESS3, the company which originally designed Social Times, have released a new video with statistics about the internet. Whether it’s the 400 million Facebook users, or the billions of youtube videos streamed every day, the internet is a global phenomenon. As the internet grows, so too do the spectacular statistics about the size of the network.
Check out a video of the stats here.
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Social media is no longer a casual social interaction. Businesses nationwide are
jumping into the arena, not merely to gain the ear and attention of their
constituents and clients, but more importantly, to create one-on-one
relationships with the public at large. Niche Focus Group is a communications
agency in Phoenix, Arizona that has extended its general advertising/public
relations to include social media services. Troy Bohlke, the owner and founder
of Niche Focus Group states, “Through all of my years of marketing I have never
seen the velocity in market speed of social media.”
More: Reuters >>>
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