Archive for the ‘Marketing’ Category
The “Asking Productive Questions” series
The “Asking Productive Questions” series was designed by Diane Carter, sam101.com…’s founder, to help you change your life by changing the questions you ask yourself. You’ll find more than 3000 questions to help you dig deeper, start conversations, improve your critical thinking, network easier, test you limits and much more.
Each volume is ONLY $4.95
For a limited time you can purchase volumes one through three for $9.95 and we’ll GIVE you volume four FREE - our GIFT to you for having the desire to make change happen in your life today!
Author Beth Densmore is a Personal Life Coach and understand the power questions can have on your life. “Do you have a self-development toolbox? Do you have a standard set of instruments or mechanisms that you use to delve into your inner self? Just asking yourself those questions makes you think, doesn’t it? That is because questioning is the most powerful tool in your self-development toolbox. When we start on the self-development path it is usually because we have asked ourselves a question: who am I, what is it I want, why am I in this position, when can I change, where will this happen and how can I make it happen? Questions can be about us or about others and are used as identifiers. Who do I want to be? Who is standing in the way? Who will support me in this? Who can provide information?
We bring clarity to our quest by asking What. What is standing in the way of resolving this issue? What can I do about this? What is my next step?” Answering the What questions moves us another step forward on the path to change.
If you have ever been in the presence of a three year old for any length of time, you know that their favorite word is Why. The Why question brings them new information and helps them to understand the workings of a world that is new to them. It can be the same for us in the self-development process. Why do I feel this way? Why do I react like that? Why does this seem hard? Why can’t I get motivated?
To take action we need to ask the When question. When will I start? When will this happen? The answers to When questions create timetables and guidelines to follow. When putting a roast into the oven we need to know when it will be cooked. Knowing when the roast will be done moves us to have the table set and the vegetables cooked at the appropriate time. When questions motivate.
Where do we want our self-development quest to take us? If we don’t know where we want to go we will surely have a hard time getting there. And, if we don’t know where we have been how will we know where we want to go. Where questions raise our awareness. Where do I want to be one year from now…five years from now?
Once we know who, what, why, when, and where we need to know how. How can I accomplish this? How should I start? How will I feel when I am there? How questions help us to create a plan for action.
Trial lawyers always say, “Never ask a question you don’t know the answer to.” It is exactly the opposite in the self-development process. Queries you don’t know the answer to are the ones that will bring you the most new information about who you are, where you are and who and where you want to be in the future. Questions can stimulate a deep thought process and can bring us to places of discovery and revelation we wouldn’t otherwise reach.
If you want to: make a change, find a solution, clarify your thinking, identify a goal or learn more about the real you, just delve into your toolbox and pull out the questioning tool. It works every time!”
Volume One $4.95
Volume Two $4.95
Volume Three $4.95
Group Purchase of all three volumes $9.95
About the author of the article
Beth Densmore offers support, inspiration and motivation to those who are in transition and want to achieve a goal. For more information visit her website.
Sam101 Introduces The MedicMinder Journal on July 10, 2008
Sam101, a renowned branding and digital publishing company based in Atlanta, GA, which launched in 2002, announced today the release of the MedicMinder Journal.
Metro Atlanta, Georgia (PRWEB) July 10, 2008 — The MedicMinder was created from the personal need to care for aging and ill parents. The stress of trying to keep their medical appointments straight, document their medical history, and constant struggle to remember what medications which one was taking and when, caused great anxiety.
The public is invited to review The MedicMinder Journal at the Companies web blog at www.themedicminder.com… and encouraged to sign the guestbook with your comments.
About The MedicMinder
The MedicMinder is an outstanding organizational and record-keeping system for caregivers to quickly access and share medical and drug history, including contact numbers for family and doctors.
We’ve created a proactive approach that emphasizes quick and easy access to medical and drug history. Reducing stress.
Simply stated: The MedicMinder is Trusted by Caring Families
About Sam101.com…
Diane Carter is the founder of Sam101.com…, a renowned graphic design studio located in Metro Atlanta, Georgia. With more than twenty-seven years of experience, she has spent 19 years of her career as an entrepreneur in sales, advertising, marketing and branding.
Sam101.com… makes it as easy to work with a designer. We make it our goal to explain the fundamentals during the process in terms that leave out the “techy talk” so client’s are comfortable with the course of action. No hassles. No red tape. No surprises. Promise.
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Branding & Marketing
I pulled this out of the August 2005 archives because it never goes out of style …
Begin branding and marketing yourself and your company today by asking and answering these questions:
1. Who are we and what do we stand for?
2. Why did we start this business?
3. What do our customers get from us that they can’t get from a competitor?
4. Why do they enjoy doing business with us?
5. Do we have a distinctive and memorable brand?
6. What look and feel do we want to convey?
7. Does our tag line explain and motivate clients?
8. Do we have a logo?
Branding is integrated in every aspect of a successful business. So to change the way people think about your company, first you must change the way your company thinks about itself.
Remember first impressions are so important that you don’t want to waste even one. Consider enlisting the help of a professional designer.
“Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.”
Leo Burnett
Effective Promotional Strategies
Everyone knows that a marketing plan is essential to the success of every business. If you don’t have one, develop one, then put the plan in a three-ring binder to use as a quick desk reference. Refer to it often and monthly is not to often. Place tabs in it and keep up with your progress regarding your results; this allows you to track performance as you follow the plan and to make needed changes as you go.
Consider that even blueprints need tweaking once you break ground.
The term marketing covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales functions as well. You can see a good plan covers a lot and should always include the Four P’s: Product, Price, Place and Promotion.
Sam101 is here to help you with your promotions. Effective promotions include packaging, branding, advertising, events and word-of-mouth. Together we’ll decide what the best form or forms of promotion will produce the highest results. Once we’re comfortable with the approach you’ll incorporate it into your strategy.
If you have questions or comments about your marketing needs, please contact us. In the mean time, visit our archives.
Click Testimonial to read the experiences of a few of sam101’s clients.
We Are Opening Our Morgue File To You
With our ever-growing morgue of unused custom logo designs, we’re happy to offer them at a deep discount for your project.
There are times when a custom created logo is essential and other times when a semi-custom design would do saving you money and time!
Sam101 realizes this and that’s why we’ve opened our morgue of unused custom logo designs to you.
Semi-custom logos from our morgue file are priced at $99!
Contact us and tell us about your project and needs. We’ll provide you with a PDF file filled with possible options. Once you chose a file and we receive payment via PayPal we’ll change the name and send you web ready files in both color and gray scale.
Turn around time generally ranges from 1-2 working days.
Logos are sent to you in file formats that come with our standard custom logos. This includes GIF, JPG and PNG. We are happy to provide additional file sizes, but such requests will affect the final delivery cost.
Unlike our custom logos, semi-custom logos are not licensed to a single client for use. Meaning they maybe sold up to five times before being retired.
Custom logo work in terms of ownership and provides the greatest value for clients. Once final payment is received, you own the custom logo and all rights to use it however and whenever you see fit.
If you need to have a unique logo designed and developed, sam101 is more than happy to design something special just for your project and needs!
Sam101 has offered custom designs for over six years for companies both large and small and we have more than 27-years of design experience supporting us.
Our testimonials are proof that we are dependable, professional, creative, dedicated, reliable, deadline orientated and more. Please review and read them for yourself. If you’d like a business referral contact me.
We invite and encourage you to visit our blog on subjects like branding, digital publishing, marketing and sales. One simply idea could change your business forever! Check out our archives. Peruse our testimonials. Look over our online portfolios.
Contact us and let us put our expertise in design to work for you today!
Diane Carter
9 to 20 Seconds
Did you know that the average person spends only about 9 to 10 seconds reviewing sales-related materials and a brief 4 to 11 seconds when reviewing a print ad.
So…grab your customers attention fast!
Diane Carter
Call To Action
Don’t forget your call to action!
“Please call us with your future graphic design (insert your product / service) needs. You already know us for our quality and timely delivery!”
“Please call and tell us how we can serve you better.”
Diane Carter
Your Purpose
Your message should always start with your purpose and your purpose must benefit and interest your customer.
Stay focused on what your purpose is, what you need to communicate and what result you want to achieve. Because as the NY Times says, “Anything else is not fit to print!”
Diane Carter
Feed Your Brain!
Creative thinkers read to feed their minds with new information and new ideas.
Read biographies, how-to books, magazines on varied subjects, fiction and non-fiction.
Think about what you are reading as you’re read it. Take notes. Read with a highlighter and post-it tags.
Set a quota for new ideas, keep an idea journal or log, and create a brain bank of ideas on 3 x 5 cards.
Bottom line…FEED YOUR BRAIN!
Diane Carter, sam101
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