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Archive for March, 2008

9 to 20 Seconds

Did you know that the average person spends only about 9 to 10 seconds reviewing sales-related materials and a brief 4 to 11 seconds when reviewing a print ad.

So…grab your customers attention fast!

Diane Carter

Call To Action

Don’t forget your call to action!

“Please call us with your future graphic design (insert your product / service) needs. You already know us for our quality and timely delivery!”

“Please call and tell us how we can serve you better.”

Diane Carter

Your Purpose

Your message should always start with your purpose and your purpose must benefit and interest your customer.

Stay focused on what your purpose is, what you need to communicate and what result you want to achieve. Because as the NY Times says, “Anything else is not fit to print!”

Diane Carter