sam101.com|Sales, Advertising and Marketing

Here’s the latest video of Tom expounding on The Little BIG Things before starting work on the book. All the seeds of the 163 Ways to Pursue Excellence are in this video series, though the text of the book is different from what you’ll find here, because Tom edited about 5 (or 10) times. In this video, Tom explains that taking control of your own career is not an option, but a must.

Get a PDF transcript of the video’s content: More on Brand You.

A decade ago some very clever marketing people devised a plan to position BP as a different kind of company. It was a brilliant campaign, but one that got way out in front of its business procedures. [read more]

Rod McNealy, Johnson & Johnson Marketing Executive, Wharton Lecturer, presenting case study on great Branding by Apple Computers.

Rick Murray
President, US, and Global Chair, Digital
Edelman Digital

Rick Murray has been directing Edelman’s global approach to digital communications since 2005. He spoke with eMarketer’s Jeffrey Grau about how retailers can learn and grow from customer criticism on social media sites and the need for them to adapt to the dynamics and challenges of the social Web.

eMarketer: Should retailers fear negative buzz online?

“I’m not sure that retailers or any brands have anything to fear from negative buzz online. The question is, what can you learn from it and how can you grow from it?”

[via: emarketer.com]

Social Fans More Likely to Buy

Most brand followers report increased purchase intent

Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followers feel more inclined to purchase from the brands they are fans of.

More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.

[via emarketer.com]

The team over at JESS3, the company which originally designed Social Times, have released a new video with statistics about the internet. Whether it’s the 400 million Facebook users, or the billions of youtube videos streamed every day, the internet is a global phenomenon. As the internet grows, so too do the spectacular statistics about the size of the network.

Check out a video of the stats here.

Last Friday, I challenged my followers on Twitter “to ask more questions”. Now I want to add value by making them and you think. Follow “#askmorequestions” and tweet your answers.

Here are the first of many questions to come during the event, I have added my answers/tweets in bold:

#askmorequestions In what situations are you the most creative?

• In the evenings, in the shower & at bed time-I keep a pen/pad by the bed at all time-be prepared
• Check out- http://www.thebrain.com/?gclid=CMrayrb0gaECFUqF7QodEHtpvw

#askmorequestions How can you expand your creativity?

• Brainstorms w/o editing-no idea is too stupid-don’t interrupt the creative flow.
• Check out-http://www.copyblogger.com/mental-blocks-creative-thinking/

#askmorequestions What is the most exciting opportunity you have today?

• I have the opportunity to live in the present moment.

#askmorequestions What are your most creative abilities?

• Creative vision-I often see my logos completed before ever starting a design.

#askmorequestions Which creative abilities do you use?

• My ability to conceptualize is my strongest creative quality.

#askmorequestions Which creative abilities do you neglect?

• The “challenge” sometimes I play it safe miss reaching the next level.

#askmorequestions Which do you say more often “yes” or “no”?

• I try to manage both yes and no–to many yeses doesn’t do anyone any flavors-especially me!