An effective logo that accurately communicates its goals, values, and personality is at the heart of any strong brand. But, while your logo is undoubtedly important, it’s just one piece of the larger branding puzzle. Ultimately, how customers perceive and engage with your business truly matters. As we explored in Part One, your logo serves…
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Welcome to part one of our two-part series on Branding! In part one, we’ll explore the importance of refreshing your company’s brand. And share some easy steps to achieve a modern and eye-catching design. We understand that today’s business landscape is more competitive than ever. Making it challenging for companies to stand out. That’s why…
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Every year I pick a word to focus on; last year, it was Change [download the ebook], and this year I chose “Consistency.” [Spoiler Alert: ebook coming in 2024.] Let’s talk about last year’s word first, Change. Change can mean the unknown, the unfamiliar, and all sorts of other potential sources of anxiety. But it doesn’t…
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More and more people are spending time online. Consumers spend 9 hours a day on their devices! Far more than they spend watching TV or listening to music. That number is on the rise! Social media marketing helps you build your brand, increase sales, attract new customers, and drive website traffic. Using social media effectively…
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Social media marketing strategies promote your business because it is a fantastic way to communicate with your audience and develop a unique image for your brand. Here are some social media marketing strategies that you can apply. Create profiles on several social networks that your customers are likely to frequent. Facebook, LinkedIn, Twitter, and Instagram…
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Today companies understand that developing effective strategies for social media marketing is the most effective and successful tool for reaching a targeted audience. Not long ago, conventional advertising, like print and commercials, was the most effective way to gain an audience. However, today, it is no longer a one-way street with businesses pushing their narrative.…
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Here are 4 tips on effective social media marketing strategies. Social media networks, including Facebook and Twitter, can assist your company in maximizing the presence of your brand online. In addition, maintaining the company’s presence on social network platforms can allow your fan base to express their appreciation for the services and products you provide. Often…
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Years ago, search engines were the dominant location for people to spend their time, but Facebook dramatically changed the landscape of the Internet. For that matter, social platforms, with Facebook leading the pack, changed the Internet. How we surfer, where we spend our time, and the communities we build and migrate to. Google, Yahoo!, and…
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