An effective logo that accurately communicates its goals, values, and personality is at the heart of any strong brand. But, while your logo is undoubtedly important, it’s just one piece of the larger branding puzzle. Ultimately, how customers perceive and engage with your business truly matters. As we explored in Part One, your logo serves…
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Welcome to part one of our two-part series on Branding! In part one, we’ll explore the importance of refreshing your company’s brand. And share some easy steps to achieve a modern and eye-catching design. We understand that today’s business landscape is more competitive than ever. Making it challenging for companies to stand out. That’s why…
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Friends! Are you feeling stuck in life? Do you find yourself going through the motions without any sense of progress or purpose? If so, I’m excited to share with you my ebook “Create Change: Innovate. Adapt. Thrive.” which is now available for you to download for free! Making positive changes in your life is crucial,…
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Every year I pick a word to focus on; last year, it was Change [download the ebook], and this year I chose “Consistency.” [Spoiler Alert: ebook coming in 2024.] Let’s talk about last year’s word first, Change. Change can mean the unknown, the unfamiliar, and all sorts of other potential sources of anxiety. But it doesn’t…
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And why branding matters … Why is branding Important? Branding is important and matters to all startups for a good reason. It helps to give a new business identity. It allows that business to stand out from the competition in its field. Building a brand involves much more than just developing a logo. It’s developing…
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There is a prevailing myth that online branding is easy and requires little effort or strategy to be successful. This fallacy arises from the misconception that having a website and social media accounts is all it takes for businesses to achieve a successful online presence. Or that an SEO-friendly website is all you need for…
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