Have you ever wondered how successful brands evolve their logos over time? Successful brands understand the importance of keeping their logos fresh, relevant, and up-to-date with the changing times. One way they achieve this is by evolving their logos over time. Remaining current and effectively communicating their brand’s message. You may have wondered how these…
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When creating an effective logo, remember a few essential design tips. The first and perhaps most important tip is to be unique. Your logo should be distinctive and easily recognizable, not easily confused with other logos. To achieve this, consider using unique colors, fonts, or elements not commonly used in your industry. Another important tip…
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Have you ever wondered why some logos are more recognizable than others? It’s fascinating to consider. A logo is not just a mere symbol or design; it’s the face of your company, reflecting your brand’s personality, values, and mission. Creating a solid logo is essential for effective branding, as it can help your brand stand…
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When it comes to success, many people think that big efforts lead to big accomplishments. However, small actions can also contribute significantly to bringing big achievements. For example, your small steps could be investing in yourself and developing your skills. Below I’ve outlined five reasons small efforts often create big accomplishments. And reflective questions to…
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An effective logo that accurately communicates its goals, values, and personality is at the heart of any strong brand. But, while your logo is undoubtedly important, it’s just one piece of the larger branding puzzle. Ultimately, how customers perceive and engage with your business truly matters. As we explored in Part One, your logo serves…
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Welcome to part one of our two-part series on Branding! In part one, we’ll explore the importance of refreshing your company’s brand. And share some easy steps to achieve a modern and eye-catching design. We understand that today’s business landscape is more competitive than ever. Making it challenging for companies to stand out. That’s why…
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The newly revised and rewritten Creating Change has been retitled Embracing Change. Since its first release in 2023, the world has seen unprecedented shifts – technologically, socially, and economically. Embracing Change explores these changes, especially how AI has become intertwined with daily life, offering a guide to coping and thriving in this new reality. Download…
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Every year I pick a word to focus on; last year, it was Change [download the ebook], and this year I chose “Consistency.” [Spoiler Alert: ebook coming in 2024.] Let’s talk about last year’s word first, Change. Change can mean the unknown, the unfamiliar, and all sorts of other potential sources of anxiety. But it doesn’t…
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And why branding matters … Why is branding Important? Branding is important and matters to all startups for a good reason. It helps to give a new business identity. It allows that business to stand out from the competition in its field. Building a brand involves much more than just developing a logo. It’s developing…
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There is a prevailing myth that online branding is easy and requires little effort or strategy to be successful. This fallacy arises from the misconception that having a website and social media accounts is all it takes for businesses to achieve a successful online presence. Or that an SEO-friendly website is all you need for…
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