Essential Social Media Marketing Strategies

Social media marketing is vital to any business marketing plan, but businesses often find it challenging to know where to start.

All companies should consider that the Internet allows every business to be a global business. However, if your customers don’t know you exist, how can they find you?

The solution is social media marketing. Are you’re wondering how to use social media marketing effectively?

Here are four simple tips:

1. Set up a Facebook page for your business and make it public so anyone can see it. This step is essential because the more people who see your page, the more exposure your business gets. The top three SM platforms for 2022 were Facebook, Instagram, and LinkedIn, followed by YouTube. 

2. Post regularly about what’s going on in your business. What new products/services you have available. About special events like sales or upcoming promotions and anything else that might be relevant, like new hires. Your followers want to see behind the scenes. They want to get to know you. Invite them in.

3. Link back to your website when possible so that the people who find you through your SM platforms can quickly get in touch with you and learn more about what you offer through your website. Linking back to your website is drives traffic to it.

4. Engage with your followers in conversation. You can not always be selling. You’ll run your followers off. You can’t be in their face constantly with buy, buy, buy! Instead, answer their questions, always find away to add value to the conversation.

Social media marketing is all about the customer. 

The best way to reach your audience and turn them into loyal customers is to provide content and services that make their lives easier. Solve their problems, gaining trust, building loyalty, and encouraging them to buy. Many companies are doing this with success.

But, just as many companies have missed the mark by not adding value. Too many neglect opportunities to connect with their customers. Many have a brochure-style website. A site that only offers the standard information like About, Location, and a list Services. That doesn’t work as well as the value-added website offering articles that solve problems, offers tips, and gives value-added content to guests.

Social media marketing is all about connecting your business with your customers in a more meaningfully way than just posting price or services. It’s about providing actual worth to your audience, so they trust you enough to buy from you.

The more value you provide your audience, the more likely they will be willing to spend money with you instead of someone else. Someone offering less value than what you are providing on your SM platforms like and website.

Can you see how your business site needs more than just basic information?

Most potential customers are seeking solutions to their problems and want to know that you understand their needs and are willing to help them achieve their goals. In addition, they want to see proof of your expertise and experience.

How do you make sure that your site offers all this? Simple: you pack it with content that solves problems, gains trust, builds loyalty, and in the end, encourages sales.

There are many ways to go about this, but one thing is for sure; if you don’t have a website with dynamic content, you’re behind the curve!

Another example is by using reviews and testimonials from previous customers who have had a positive experience with your company. This adds credibility to your brand. It also gives news customers peace of mind and encourages them to buy from you based on their trust in other people’s experiences

Now it’s time to optimize your site! So how do you make sure that happens?

Here are four examples of how to optimize your site:

1. Ensure your site is optimized for search engines by including keywords and links in content pages, headers, footers, images, menus, etc. Optimizing your site helps search engines locate updated information and drive new traffic to your site every day. And if you’re not taking advantage of this opportunity, you’re missing out on chances to improve your SEO and generate more interest in your company.

2. Create videos, trailers, and other exciting content that can share on YouTube, Facebook, Instagram, or LinkedIn and other sites where your target market spends time, as well as on your website or blog page(s).

3. Include internal links (to other pages within your site) and external links (to other places) so that visitors can find even more exciting content related to what they’re viewing right now! This will help search engines index all this information, so it will appear higher in their results when someone searches for something related to your business!

4. Set up a free account on Google My Business. Fill out the fields in the dashboard with information about your business. Use keywords in the company name and title tag to help users search for you online. Write a brief description of your company, and include links to other pages on the site where visitors can learn more about what makes your business unique!

Bottom line: optimize your site! 

Update content regularly, using videos, and long-form and short-form postings, and share on Facebook, Instagram, LinkedIn, and YouTube … learn to freecycle your content to the platforms you use to keep your content fresh and exciting in the eyes of search engines.

The Internet is constantly changing how we interact with each other, including how we engage with our company’s customers. In addition, online communication provides a face-to-face connection that was impossible just a few years ago. Today, we can Live Streaming, Zoom, FaceTime, Messenger, and use Microsoft Teams.

Companies interested in keeping in step with this evolving technology must find new creative ways to connect one-on-one with their targeted audience.

If you feel overwhelmed or confused about SMM strategies and want to talk about it, Click here and let me know how I can help. 

I’m dedicated and passionate about meeting and listening to entrepreneurs and SBOs needing help.

During our conversation, if we discover we have a fit, great! If not, no harm, and we both leave having grown from crossing paths. It’s always a win-win. So click here and let me know how I can help.