Part One: Refreshing Your Company’s Brand
Welcome to part one of our two-part series on Branding! In part one, we’ll explore the importance of refreshing your company’s brand. And share some easy steps to achieve a modern and eye-catching design.
We understand that today’s business landscape is more competitive than ever. Making it challenging for companies to stand out. That’s why we’ve compiled a few proven tactics to help boost your brand’s visibility and recognition.
Creating a strong brand identity is vital to effectively communicate what sets your business apart from the competition. In addition, consistency across all marketing channels is essential in establishing a recognizable brand that customers can trust.
Updating your corporate logo is one decisive way to make a bold statement and modernize your brand. Refreshing your logo is a simple yet effective way to attract new customers. While also giving your loyal fanbase a reason to fall in love with your brand all over again.
Refreshing your logo doesn’t have to be complicated.
Here are a few simple yet effective ways that you can use:
- Simplify it: Simplifying your logo can make it more modern and easier to recognize. Consider removing unnecessary elements, updating the font, or changing the color scheme.
- Add a pop of color: Adding a pop of color can give your logo a fresh and exciting new look. Think about adding a unique color that complements your existing brand colors or adding a gradient to show your logo a more dynamic feel.
- Change the font: Changing your logo’s font can give it a new look and feel. Consider updating to a modern and trendy font or designing a custom font to make your logo unique.
To demonstrate the impact of a well-crafted logo refresh, three globally recognized brands have successfully revamped their visual identities.
- Mastercard: In 2019, Mastercard updated its logo by simplifying it and removing the text. They also added a new color palette and modernized the font. This updated logo makes recognizing the brand easier and gives it a more modern look.
- In 2017, Dropbox changed its logo to a more simplified design, which features a clean and modern font and a brighter blue color. This refreshed logo made Dropbox’s brand more recognizable and modernized its look.
- Uber: In 2018, Uber refreshed their logo by simplifying the design and adding a more modern font. They also added a new color palette and updated the app icon to match the new logo. This update made Uber’s brand more modern and accessible and helped set them apart from its competition.
So you can see, refreshing your corporate logo can be a great idea to modernize your brand and attract new customers. You can revitalize your logo by simplifying it, adding a pop of color, or changing the font.
As a designer, I recommend considering a logo refresh to take your brand to the next level.
Look closely at your current brand design. Ask yourself whether it still accurately represents your brand. Does it still resonate with your ever-changing target audience and marketplace?
If the answer is no, it may be time for a change. Don’t be afraid to take action and refresh your logo to help your brand stand out and stay relevant.
In Part Two of our series on Branding, we’ve compiled a list of questions to help you thoroughly assess your logo, ensuring it encapsulates everything you want it to represent. Understanding how customers perceive your logo can refine your brand messaging and elevate your company’s reputation. We’ll also share valuable insights and actionable tips to help you create a robust and enduring brand identity that resonates with your target audience.
If you need help updating your logo or creating a brand refresh strategy, contact us today to schedule a consultation. I can help you develop a refresh and modern logo that accurately reflects your brand’s values and resonates with your target audience. Let’s work together to create a memorable and impactful logo that helps your brand stand out. Contact us today!
Don’t forget to read Part Two of this two-part series. Part Two provides a questionnaire you can use in your assessment. You can find Part Two on our website or by clicking here.
Please do not hesitate to drop me a line if I can assist.
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