Facebook Changed the Landscape of the Internet

Years ago, search engines were the dominant location for people to spend their time, but Facebook dramatically changed the landscape of the Internet. For that matter, social platforms, with Facebook leading the pack, changed the Internet. How we surfer, where we spend our time, and the communities we build and migrate to. Google, Yahoo!, and other search engines created advertising to monetize their visitors. While Facebook and other social media marketing platforms have shown that people spend more time on social media sites.

Here are a few ways you can take advantage of this:

Without a doubt, the kingpin of social media is Facebook. With roughly 2.96 billion monthly active users, they are the most prominent social media website on the net today. Facebook Marketing [social media marketing] works because people love sharing things they see. Facebook has made it easy for people to like, comment upon, and share the information you post regularly. By posting regularly and building a community of loyal fans, you can generate traffic to your site and social platforms as people find and follow you all over the web due to the things you post. And especially when your followers and fans share your postings.

Let’s pause for a side note here: Social media marketing [SMM] and Search engine marketing [SEM] play a role in your online success in different ways. SMM builds brand awareness and customer loyalty and leads to sales. In contrast, SEM generates clicks, drives traffic to your sites, and increases engagement. Increasing the probability that your target market will select your brand when they are ready to make that final purchase. Many variables play into creating the success you expect, like the length of the post, your post’s frequency, SEO, relevance, domain ranking, content form, Etc.

Returning our discussion to Facebook, it offers a lot of latitude regarding targeting your post and getting “likes” and comments through advertising. How you present your services and products will distinguish whether you are successful with your online campaign. Today’s market wants solutions; they do not want to be sold to.

If you are looking for traffic, creating memes is one of the easiest ways to get visitors to your site. These tiny little graphics can be funny, witty, or naturally silly. A meme can be an image, text, short-form reels, or long-form videos. They should be fun, entertaining, and educational to have a shareability quality.

When someone shares or likes a post that you’ve made, people all over the web connected to these individuals will also see what you have to offer. The trick is making it simple enough to profit from and utilizing your time and theirs most efficiently.

Virtually all platforms are flooded with a variety of memes. We love our memes. They are easy to relate to, go viral instantly [sometimes], and are easy to create. If you know your audience and subject, spend a little time researching it and your target market; you can join in the fun. Then, use memes to help drive traffic to your profile[s] or website. Remember, memes tend to jump from platform to platform, so when creating them, make sure they help you reach your boarder audience.

One other change social media has created is how frequently people interact with one another. For instance, 25 years ago, mailing a letter was an acceptable way to communicate with people in writing. Now, we share an email or simple text with a friend or co-worker via our smartphones and other gadgets within seconds. Technology is unique and excellent when used correctly and for the right reasons. Embrace it.

How are you using social media marketing successfully? Drop it in the comments below. Help us all learn something new today.

Overwhelmed with your social media marketing? Do you need help keeping up or with a few strategies to promote your business? Click here and let me know how I can help.